I have to shake my head when the WWE tries so goddamn hard to manufacture an ethnic superstar. Alberto Del Rio’s recent return has as much to do with his Mexican heritage as it does his alleged star power.
I’ve learned through hindsight that one of the key differences between current WWE head Vince McMahon and his late father, Vince McMahon, Sr., is that the latter understood that ethnic heroes like Bruno Sammartino, Pedro Morales, Argentina Rocca, and Victor Rivera came from grass-roots support. In other words, the fans wanted to love these guys.
Vince Sr. didn’t decide one day that the WWWF needed a Latin superstar and started to push around Morales. Instead, the fans reacted to Pedro, and the build followed. It worked for 12 years for Morales, who was WWWF Heavyweight Champion and later among the biggest names who established the new Intercontinental Title.
I remember when Vince Jr. did the house show promos for his dad’s TV, Morales would go off on his opponent in Spanish, which must have thrilled folks in the area who spoke that language because it let them connect with Morales on a personal level (check out 2:00 into the clip below).
Does anyone ask Del Rio to speak a few words outside of English? Nope. But that might Continue reading
I know many people peg Ultimate Warrior as giving the nuttiest promos in the WWF in the 1980s and 1990s, but there were times that Jimmy “Superfly” Snuka could have taken that distinction.
I’ve watched many times over this looney-tunes promo Continue reading