I’ve been thinking a lot about current WWE foreign menace Rusev and what his future may bring.
For eons, pro wrestling has exploited either current world situations or long-standing xenophobia to create hugely effective heel characters. But it’s been a while since the WWE has put its force behind a foreign threat like Rusev, who is alleged to hail from Russia.
When I think of bad guys from other countries, my mind immediately goes to the Iron Sheik and his successful run in the WWF in 1983 and 1984. It’s possible in ’84 that the Sheik was the most hated guy in wrestling (the irony being he is a nice guy outside the ring, having met him before briefly).
Can the WWE replicate the Sheik’s atmosphere with Rusev all these years later? Longtime mid-carder Jack Swagger seems prepped to take the role of the All-American hero who will fight Rusev.